Read This if You’re Tired of Being Chained to Your Practice…
HOW TO ESCAPE THE PRACTICE PRISON, GET MORE TIME, MORE MONEY, AND WORK LESS
A practitioner’s guide to breaking free by digitizing their skills, knowledge and care.
Let's jump right in...
Practice PRISON:
photo by: @katrinathaxton
Monopolization.
Propaganda.
And a systemic destruction of natural medicine.
This is the environment you're working in, and on this page I will not only teach how to combat this and help more people - but how to create freedom, predictability & consistency in your practice to to reward you for your public service.
My name is JonCameron Johnson, author of Practice On-Demand and founder of Etho.
In the last half-decade I have
Today, I’m offering you a clear, actionable strategy to completely redefine the way you run your practice.
Imagine breaking free from the cycle of trading time for money.
Picture a practice that doesn’t rely solely on your availability but thrives as a well-oiled, scalable system.
Let me ask you something.
Are you tired of running a practice that feels more like a job than the business you dreamed of?
You didn’t sign up for endless hours, unpredictable income, and constant firefighting...did you?
That’s why I wrote Practice On-Demand.
Here’s the deal.
I’m going to show you a system that can completely transform the way you run your practice.
Build a practice that grows and thrives, even when you’re not working around the clock
Take your expertise and turn it into a scalable system that works for you
LET ME SHARE A SOBERING FACT...
Most practices don’t make it.
Over the years, I’ve had the privilege of nearly 400 practitioners and practices.
Through this work, one thing has become clear:
True success is the exception, not the rule.
80%
Survive their first year (but it's downhill from this point)
HALF
HAVE CLOSED THEIR DOORS AND ARE GONE BY THEIR FIFTH YEAR
<5%
build systems strong enough to scale and thrive.
WHY?
they depend on YOU HUSTLING & GRINDING YOURSELF INTO DUST... instead of systems
Most practices operate on a model where the practitioner has to do it all.
You see the patients, manage the team, handle the marketing, and juggle everything else.
You’re working harder than ever, but every step forward feels like running uphill in quicksand. The difference between practices that scrape by and those that thrive isn’t luck.
It’s about building systems that work so you don’t have to.
That’s exactly what Practice On-Demand is here to teach you.
I’ll show you how to escape the daily grind and create a practice that not only survives but grows sustainably and effortlessly.
Ready to learn how? Let me show you...
How Henry Ford INVENTING THE ASSEMBLY LINE Can Teach You About Productizing Your Practice
In 1913, Henry Ford introduced an idea that forever changed the way products were made: the moving assembly line.
Before this innovation, building a single Model T took 12 hours and 8 minutes.
Cars were assembled by hand, with workers painstakingly constructing each one from start to finish. It was slow, expensive, and unsustainable for scaling.
Then came the assembly line.
Ford revolutionized manufacturing by breaking down the process into smaller, standardized tasks. Cars moved from one station to the next, where workers performed just one part of the job.
The result?
Assembly time for a Model T dropped from 12 hours and 8 minutes to just 93 minutes.
The numbers were staggering. Ford went from producing hundreds of cars to over 2 million a year.
Not only did this make the Model T affordable for the average American, but it also cemented Ford Motor Company as one of the most influential businesses in the world.
But here’s the real takeaway:
Many holistic practitioners are stuck in the same kind of inefficiency Ford eliminated.
They rely on their own time and energy to manage every part of their practice. They see patients, handle admin work, and juggle marketing...
All while trying to maintain a semblance of balance.
This creates a constant cycle of burnout and limits the ability to grow.
REMOVING THE CONSTRAINTS
Here’s the hard truth: Your practice will never truly thrive if everything depends on you.
This is where systemization changes the game.
Just like Ford took his manufacturing process and turned it into a scalable system, you can do the same with your expertise.
Imagine having a digital version of "you" providing leverage through a systemized delivery that helped patients while you weren't working?
But...
Systemization won't fix everything without this next concept being deployed.
Now if you’re reading this because you want to build a practice, or you want to expand your practice without the burnout and stress.
If that's you then believe there is a huge next biggest opportunity in the market in the next 10 years.
THE HUGE OPPORTUNITY IN A GIGANTIC PROBLEM
PATIENTS WANT TO "TEST DRIVE"
You've likely felt this from patients - they are skeptical, jaded and have been burned.
If you have a higher ticket offering…
Let’s say above $5,000...
You’ve likely felt more sales resistance from patients investing.
They want to “try” you out and learn about you in a smaller ticket or “appetizer”.
They want something productized they can get their hands on to see if you’re the right fit before they invest.
So what does this mean for you?
BUILDING POWERFUL PLAYBOOKS
Without playbooks - my company wouldn't be able to operate.
They allow for my staff to have more autonomy in making decisions and as we grow this is going to become more and more important.
Even better - we have a model that we use to teach our staff to produce the playbooks to know when, how and what to put in them.
The picture you see is a fraction of our database that has a specific process to produce "thinkers" instead of just "doers".
No intelligent founder wants to be the genius with a 1000 goombas... That would suck.
THE TIDE IS SHIFTING... FAST...
Since the population as a whole are more skeptical of doctors in general...
And patients are tired of the broken “Sickcare” system pushing symptom-based "care" on them.
They're beyond fed up of shelling out time and money and are demanding better.
They want more control over their health...
And more importantly they want more options.
This isn't a bad thing, this is an opportunity for you today to position yourself ahead of others as this shift is happening.
And here’s the opportunity:
Patients want access to virtual, productized, self-led, or done-with-you healthcare.
THE NEXT TRILLION DOLLAR WEALTH TRANSFER: PRODUCTIZED HEALTHCARE
DON'T GET LEFT BEHIND
The rise of natural and holistic healthcare is undeniable.
With influential voices like RFK Jr. championing the movement and the compound annual growth rate (CAGR) of non-allopathic care skyrocketing…
It’s expected to reach up to $600B from about ~$75B currently in the US Alone by 2035.*
That’s just 10 years… sooooo we’re witnessing a seismic shift and a wealth transfer that’s going to hit like a bus.
Which means you're RIGHT on time to jump in.
Compare Two Approaches to Growing Your Practice
Let’s say your goal is to create a thriving, scalable practice at $1M a year (ahh nice round numbers). Compare these two options:
OPTION A
See 100,000 PATIENTS A YEAR WITH A "FEE-FOR-SERVICE" $100 PER VISIT MODEL
OPTION B
Work with 100 patients a year on a $10,000 PROGRAM MODEL
On the surface, both paths are achievable, but here’s the reality:
OPTION A is the hustle-and-grind model. You’re constantly chasing new patients, grinding to fill your schedule with one-off, fee-for-service visits. Every month starts at zero, and every step forward feels like pushing a boulder uphill. This approach leaves you exhausted, stretched thin, and with little to show for your hard work.
OPTION B, on the other hand, represents a high ticket practice. I personally love this model. This is what many people (our clients included) are moving to or have moved to… but I am noticing something. We are in a trust recession, making conversions difficult… people are tightening their wallets especially going from ad to consult.
So there is an OPTION C.
To productize your expertise into something that can be sold between $1 - $1000 dollars without you having to get in front a patient to buy, but instead the experience helps them self-select you as the preeminent practitioner that is right for them.
TURNING YOUR EXPERTISE INTO LEVERAGE
Over the past decade, I’ve worked with hundreds of practitioners who are passionate about transforming lives.
Here’s the real real... The key to building a practice that works for you isn’t about scaling harder, chasing more patients, or working longer hours.
The secret lies in turning your expertise into a productized practice model. Either to sell digital products as a standalone or to hybridize it to have less fulfillment & care on your plate.
That’s exactly what my book, Practice On-Demand, is all about.
This isn’t just another guide filled with theories or ideas. It’s a tactical, step-by-step resource developed through a metric ton of pain and mistakes designed to save you time & energy in executing.
Helping you productize your expertise, streamline your operations, and finally reclaim your time.
To make it even easier, I’ve included a training video that walks you through the process.
And no, I’m not asking for $10,000 a month for access.
In fact, I’m only asking for $3.
At this point, you might be wondering - why is it so affordable?
GET INSTANT ACCESS & SECURE YOUR COPY OF PRACTICE ON-DEMAND!
And begin lowering your net stress, accelerating your growth, and building a healthier, more sustainable business!
Why I’m Offering This BOOK to You
At Etho, our mission is to create 1 Billion Years of Vitality by empowering practitioners to break free from the “Sickcare Matrix.”
This system doesn’t exist to heal patients – it’s built to manufacture, monetize, and manage disease. It keeps patients stuck in cycles of dependency while leaving practitioners like you overwhelmed and exhausted.
You didn’t start your practice to perpetuate that system. You started it because you wanted more time with your family, more income to create freedom, and a bigger impact on your patients’ lives. But without the right model, your practice can become the very thing that traps you.
That’s where Practice On-Demand comes in.
This book shows you how to productize your expertise so your practice serves both your patients and your life.
You’ll learn how to create digital products that provide care on autopilot – offering patients immediate value without taking up your time.
You’ll also discover how to implement systems that make in-clinic care more efficient, effective, and easier for everyone.
Gives you time to focus on what truly matters
Generates income without constant effort
Provides patients with the tools they need to take control of their health
This isn’t theory – it’s a strategy designed to help you escape the “practice prison” and redefine success on your own terms.
The future of healthcare isn’t in the old “Sickcare” model – it’s in empowering practitioners like you to lead a revolution in care.
Let me show you how to create a practice that works for you and gives your patients the transformative experience they deserve.
The two TYPES OF PRACTITIONERS
BOOK + TRAINING ARE FOR 2 TYPES OF BUSINESSES
TYPE 1
Established with experience & success who wants to scale to the next level without the burnout - wants to leverage virtual
TYPE 2
Brand new and wanting to start a virtualized practice - wants do it right the first time instead of having to rebuild it later
WHAT YOU'RE ABOUT TO DISCOVER
The unexpected benefits of systematizing your knowledge - reduce stress, improve client outcomes, and create more impact. (pg. 9)
Why success isn’t about working harder it’s about creating leverage and building systems that work harder for you. (pg. 15)
How to codify your expertise turn the messy brilliance in your head into structured, scalable systems that drive outcomes. (pg. 15–16)
The Knowledge Pyramid - a framework that moves from philosophy to principles to actionable models and tactics for clarity and impact. (pg. 21–23)
The concept of “Lowest Common Denominator Design”- why simplifying your systems ensures accessibility and usability for every client. (pg. 68)
How to digitize your intellectual property & convert your expertise into scalable digital assets like training modules, calculators, and tools. (pg. 64–65)
The four categories of scaling your IP - and how each contributes to a scalable practice. (pg. 65)
How to focus on leverage points -prioritize high-leverage, high-impact activities that immediately improve results. (pg. 66)
How to decentralize your knowledge - build systems that free your time while delivering consistent value. (pg. 27)
How to transform complexity into clarity - simplify intricate concepts without losing their impact. (pg. 70)
How to engineer creativity - why relentless output beats waiting for inspiration when building systems. (pg. 27)
Why “duct tape and hustle” isn’t sustainable - shift from temporary fixes to repeatable, scalable systems. (pg. 15)
How to make your practice foolproof - design systems that even the least experienced staff or client can navigate. (pg. 68)
How to ensure scalability is baked into your intellectual property - test, iterate, and automate to build durable systems. (pg. 66–67)
What to avoid when building IP - mistakes like overcomplicating systems or relying too heavily on tactics instead of principles. (pg. 63)
Why “reactive problem-solving” keeps you stuck - and how proactive system design frees you from constant troubleshooting. (pg. 54)
How to build trust with patients through clarity - codify your philosophy to provide consistent and predictable results. (pg. 23–27)
The role of inversion thinking - identify potential pitfalls in your process to avoid failure and improve client success rates. (pg. 59)
How to use feedback loops to evolve your IP - create systems that adapt and improve over time. (pg. 64–65)
Why productizing your expertise is key to freedom - turn your knowledge into assets that work without your constant input. (pg. 14
THIS MONOGRAPH & VIDEO TRAINING ARE ONLY $3
You can buy other stuff from us if you want to – but there are no hidden fees, no secret continuity programs attached to it, nothing.
Although, after seeing the quality hidden away inside this 3 dollar book, you might want to buy everything you can from us!
My goal with this book is to create a relationship.
Once you sit down and study this material, there is a good chance you will come back to deepen the relationship.
Implement, see results, then we can work together more closely in the future.
Regardless, you are covered no matter what.
You aren’t risking a penny because this is backed by an unconditional money-back guarantee.
Here are your options:
You see tremendous value and are happy to have invested $3 to learn this model
Or you don’t, it’s a waste of your time and you want your $3 back
To my knowledge, we haven’t had anyone request their money back from this product (not yet anyways), but if you are the first we will quickly process your refund and you can keep the book + training.
This is important for you to know: I’m not getting rich off of 3 dollar book sales.
The way we make our money is by being so good that people wanted to work with us later to build out their practices the right way.
This book is a powerful concept that will revolutionize the way you build (and run) your practice forever.
So obviously, in the unlikely event you are unsatisfied, you won’t have to return a thing.
Our team will simply get any money you’ve spent back into your account, and you can review the materials at a later time when it makes more sense for you to do so.
Still Not Convinced? Call One of My advisors NOW
THEY ARE STANDING BUY TO HELP YOU
There’s a lot of random stuff on the internet, I’m sure you’re not worried about 3 dollars.
But sometimes it helps to talk to a real person to make sure we are real :-)
Our offices are open, call one of our advisors at (564) 213-8483. We are based in Seattle, WA so if time zones are an issue, leave us a message and we’ll promptly call you back.
Within minutes of filling out the secure order form on the next page, your book & the video training will be waiting for you in your email inbox!
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